Toy Market 2023 Presentation

Toys “R” Flat

• Circana estimates total 2022 retail sales for the US toy market were $40.0 billion, or a 4.7% YOY increase; however, more specific research from Circana, representing 76% of the market, shows $29.2 billion in total sales or a 0.2% YOY decrease.
• The combination of inflation and boosts to toy sales during 2020 and 2021 when families had thousands in stimulus dollars depressed today’s market. Circana reported 2022-unit sales decreased 4% YOY while the average selling price increased 3% YOY.
• A positive sign was the 8.1% increase in retail sales at “hobby, toy and game stores” (NAICS 45112) during Q4 2022 compared to Q4 2021, according to the US Census Bureau; however, sales at those stores were flat during the first half of 2023 compared to 2022.

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